Optimal Margin Routing

Optimal Margin Routing is a method or system that allows backward feedback from the network to optimize routing decisions. The majority of systems available route calls from a matrix generated from least cost, commonly known as least cost routing. This is based on the general business rule that infers the best routing choice for the call is the cheapest one.

This system has many shortcomings, the most common being sending calls down a dead or congested route in order to try to achieve the best margin. Often these systems cause extra congestion, especially during busy hour, by trying to jam too many calls for the destination capacity.

The second problem with this method is that it fails to take into account that some customers may be willing to pay more in order to complete the call with better quality, or in many cases, to complete the call at all.

Optimal margin routing seeks to avoid these pitfalls by allowing the operator to define a set of rules based on quality as well as price. During periods of congestion, the system will penalize destination routes for clients who are requesting higher quality.

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